The Kardashian Sisters‘ will need a new name for their recently launched cosmetics range, Khroma Beauty.
They were just slapped in the face with an injunction.
Following a lawsuit filed in January, a judge just ruled that the brand can’t use the name because it is too similar to another cosmetics brand, Kroma.
The injunction stops Boldface, the company behind the line, from shipping any new products to stores until it’s lifted.
Judge Audrey Collins said, “Tillett has demonstrated that it will likely lose business opportunities, customers, and goodwill due to Boldface’s use of the confusingly similar Khroma Beauty marks. This Court has little doubt that, in short order, the Khroma Beauty products will likely eliminate Tillett’s business entirely, creating irreparable harm to justify an injunction.”
According to New York Magazine, it couldn’t have come at a worse time. The Khroma line up makeup is currently scheduled to start appearing in many new stores, including CVS and Sears, later in March.
So if you were wanting to bag some Khroma Beauty, you better snatch it up fast.
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