What happens when an old man vandalizes a football field with his souped-up motorized scooter?
Taco Bell has released “Grandpa Goes Wild,” a 54-second teaser for its Superbowl XLVII spot, scheduled to debut during the third quarter of the game airing February 3rd on CBS.
The clip shows 87 year-old Bernie Goldblatt (he’s been tweeting since Christmas) as he proceeds to trash the place, by doing donuts on the field and knocking over water coolers. He proves that anyone at any age can Live Mas.
What does it truly mean to “LIVE MÁS?”
“Our hope is that our consumers will see themselves in this ad. They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends,” said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp.
“We believe that advertising on the world’s biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to LIVE MÁS.”
In the rush up to the Super Bowl, all the focus tends to be on the most important part of the game, the commercials.
I wonder what Bernie has in store for us on game day?
Disclosure: This post is sponsored by Taco Bell, compensation was provided. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Taco Bell.
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