Jay-Z’s Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees.
For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Can he not be photographed without making that stupid triangle?
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., said:
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
Beyonce and Jay-Z jetted off to the tiny Caribbean island of St. Barts over Easter weekend, where they enjoyed some family time with baby Blue Ivy, and also spent time alone lounging on the beach, soaking up some sun.
Photo credit: Courtesy of Rocawear
Are you following Allie on Twitter yet?