Last night on Twitter, Kanye West ‘opened up’ about his aspirations in Fashion, among other things, to his followers.

In the space of two hours, Kanye tweeted more than 60 times about his earnest pursuits in the realm of fashion. The name of his new clothing line, DONDA.

Covering the story, Gawker reports,

“he calls these clothes DONDA. But he calls all that other stuff DONDA, too!

DONDA will be your everything. Just you wait and see. And what is DONDA? It’s an acronym for Dis Original Nigga Dresses Aight.”

In reality, the name derives from West’s mother and best friend, Dr. Donda West.

Deplorable.

West also told fans, he may become creative director of a “Jetsons” film and wants to “design” the MTV Video Music Awards.