Jessica Alba Lauches Honest.com

Tonight in New York City, actress and mother Jessica Alba hosted a cocktail event at ABC Kitchen to celebrate the launch of her new company Honest.com – a natural, eco-friendly baby essentials product line.

At the event, local New York City mom bloggers, parenting writers and journalists joined Jessica and her partner author, environmentalist and former Healthy Child Healthy World CEO Christopher Gavigan to learn about the new brand, test out the array of products ranging from fashion forward diapers, chemical-free wipes and home-safe cleaning and personal grooming products, and for an opportunity to hear directly from th founders about the company.

Guests enjoyed appetizers and sipped a custom Veev Eco-Caid cocktail before leaving with a fun gift bag of goodies including Honest.com samples.

Jessica was glowing in a Jenni Kayne suit, Kate Spade sweater and Jimmy Choo pumps.

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