Virgin Mobile‘s FreeFest was this past weekend and Allie is Wired was thrilled to be invited!

The festival took place at the Merriweather Post Pavilion located in Columbia, Maryland and was attended by over 50,000 fans!

It was so wonderful to be reunited with everyone!

The lineup that consisted of: Akron, The Black Keys, Grace Potter & The Nocturnals, Canadian DJ Deadmau5, ’70s punk icon Patti Smith, Australian electronic act Cut Copy, the joyfully profane Cee Lo Green, Brooklyn band TV on the Radio and Eclectic Method (among others).

Richard Branson joined us in VIP, graciously greeting fans (I got a kiss on the cheek) and posing for photos. The mogul remained in the area for hours, enjoying the festivities with his friends and family.

Richard did leave the area long enough to donate his time at the Karma Bar (love the name), selling drinks with Cee-Lo Green. A portion of the proceeds benefited the Re*Generation.

The event was already free!

Cee Lo had a little too much fun tending bar, drinking some vodka right from the bottle and posing for fans.

Virgin Mobile USA is dedicated to helping the two million children who face bouts of homelessness. The RE*Generation is their effort to empower a generation to help its own. They’re bringing together organizations that care about America’s homeless children and connecting them with young people who want to help.

In the previous two years, the corporation raised nearly $300,000 and generated more than 55,000 hours of volunteer time.

More to come on the music…

Disclosure: In accordance with FTC Guidelines, I am disclosing that I am part of the Virgin Mobile 25, a sponsored program by Virgin Mobile. All editorial content has been created by me and reflects my personal opinions.