Lucky Magazine held their second Fashion and Beauty (FABB) Conference in New York City on Wednesday (Sept 7), kicking off Mercedes-Benz Fashion Week and Social Media Week.
Allie is Wired was thrilled to be one of their guests.
For their second conference this year, Lucky gave bloggers the opportunity to learn how to build, market and expand their brand from fashion moguls such as Diane von Furstenberg.
As an activist for female empowerment, Diane shared lifestyle tips for women:
1) The most important relationship you will ever have is the one you make with yourself. 2) All women should have children. 3) It is very important to have an identity outside of your career.
Diane also shares Lucky Magazine’s fondness for bloggers — she’s always kept a journal and more importantly, in close contact with her consumers.
She truly connects with her fans.
Diane von Furstenburg has a tremendous amount of love for humanity saying, “To help, give and inspire is a privilege.”
Other guest speakers included Rebecca Minoff, Rachel Roy and Coco Rocha.
Kim Kardashian, Kourtney Kardashian and Khloe Kardashian gave bloggers some great advice on what it takes to build a business. Kim explained how they went to make-up school (I had to tease her about this :).
The Kardashian sisters answered a few questions while being filmed for their reality series. Surprising, huh?
I filmed a little bit too.
Bloggers also got a chance to interact with various brands during the breaks as retailers like J Brand, Essie, Express, White House Black Market and the fashion fabulous Marshalls introduced their new lines. (I totally won the hat in the middle image below.)
We can’t thank Marshalls enough for sponsoring our trip to New York City and the Lucky FABB event. Not only did we score some serious swag, but we had the opportunity of networking with some of the most stylish bloggers online!
Disclosure: The opinions expressed herein are those of the author and not indicative of the opinions or positions of Marshalls. Marshalls provided airfare, hotel and other expenses.