Lourdes Leon, Madonna‘s daughter, and It girl Kelly Osbourne are making waves in the fashion world.

Kelly was recently chosen as the new muse for Lourdes and Madonna’s latest Material Girl collection only available at Macy’s, taking over for the controversial Taylor Momsen.

“We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection,” said Madonna and her daughter Lola.

“I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years,” stated Osbourne.

The campaign creative represents the quintessential New York City scene with Osbourne being photographed for a series of print ads in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown.

The background includes the world famous Empire State Building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.

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