The MTV O Music Awards aired last night, live from Las Vegas. But you wouldn’t have found it anywhere on your television.

It could only been seen online, via Facebook, MTV websites, or mobile apps. So what exactly are the ‘O Awards’? Well…

To put it simply, it’s an award show dedicated to the online community. Digital music downloads, twitter, facebook, those types of things.

Don’t feel bad, I don’t quite get it either.

According to MTV;

The weeklong O Music Award celebration kicked off on Monday, where two or more winners were announced each day leading up to the main event through a variety of digital platforms including livestreams, social media and digital conferencing. Pre-show winners included Andy Grammer (Most Innovative Music Video), F**k Yeah Adam Lambert (Favorite F**k Yeah Tumblr), Nicki Minaj Gum Twirl (Favorite Animated Gif) and Invisible Instruments (Best Hack). Kanye West, who swept the Best Tweet category nominations, won for the sky high rant “I hate when I’m on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle.”

Following the live event, on Friday, April 29th, the final three awards for Best Music Hashtag, Best Remix and Best iTunes LP will be announced. The O Music Award website will continue to spotlight and herald innovation in the digital music space and will periodically continue to award recipients based on fan demand.

Huh? LOL!

Lady Gaga took home two of the cube shaped awards last night. One for ‘Most Innovative Artist‘ and the other for ‘Must Follow Artist On Twitter‘.

Will it catch on? Guess time will tell.

More videos and the complete list of winners after the jump.