Apparently things have gotten a bit more, well, lively at Chanel USA since “Gossip Girl” Blake Lively was named spokesmodel for the label’s Mademoiselle handbag line.

According to the Daily News, the natives have been a bit restless at the American division ever since the 23 year-old actress was dubbed as the brand’s ambassador in January.

The king of Chanel’s castle, Karl Lagerfeld, hand picked the lithe starlet for the starring role in the handbag line’s US advertising campaign. The union was even blessed by legendary Vogue editor Anna Wintour, who is credited with making the initial introductions last summer.

But that hasn’t kept the critics from grumbling. The cause of their consternation? The very thing that attracted Lagerfeld’s eye in the first place: Lively’s look.

“She’s a kind of American dream girl,” the designer reportedly told Women’s Wear Daily at the time of the official announcement.

The official word from the design house is that “Blake’s spontaneity and fresh youthful image have convinced Chanel that she is the right person to represent the house and this range of bags.”

But apparently, there are some who aren’t toeing the party line. According to the Daily News’s source, her critics see her look as “off-brand.” Translation: “the bitchy fashion industry’s clinical way of saying that Lively’s contemporary American beauty does not dovetail with Chanel USA’s efforts to sell its fashions as the height of European sophistication.”

Maybe the naysayers are just cranky because they didn’t have a say in her selection. Whether they like it or not, Lively is the official face of the Mademoiselle line.