Lady Gaga was tapped to be the Creative Director at Polaroid in an attempt to bring a mix of fashion and technology to the brand. She was named as their creative director and inventor of specialty products at CES in Las Vegas, last year.
She released a statement, saying, “The Haus of Gaga has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand.”
She added, “Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to – as my father puts it – finally, have a real job.”
Now, on January 6th at 3:30 PST, she’ll be unveiling her collaboration with Polaroid, the Grey Label. The reveal will be broadcast live from CES on www.polaroid.com and facebook.com/polaroid. Audience members will be able to chat with moderators by logging in through Facebook or Twitter.
I’m excited. I can’t wait to see what the Grey Label is all about! Are you?
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