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Lady Gaga Does Viva Glam 2011 Campaign

Earlier this year, Cyndi Lauper and Lady Gaga appeared as the spokeswomen for MAC’s Viva Glam campaign to raise awareness for AIDS sufferers and prevention.

In a previous interview, Gaga said, “While you’re in the bathroom, refreshing, put on the lipstick and remember to practice safe sex.”


MAC Cosmetics has signed Gaga up for her second year as the brand’s spokeswoman for Viva Glam. Reportedly, the earlier campaign, featuring Cyndi, was the most successful for the MAC AIDS Fund. The fund has raised over $190 million for the cause since 1994.

WWD reports:

For her solo turn in 2011, Gaga was shot by Nick Knight and styled by Nicola Formichetti.

Will she release another shade of lipstick? I can’t wait to see the color for the new campaign. But I have to wonder why they didn’t have Cyndi come back? What do you think?




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