Willow and Jaden Smith show some sibling love as part of Alicia Keys’ “Buy Life” campaign. Joining Usher, Swizz Beatz, Kim Kardashian, and others, Will and Jada’s kids are using their celebrity to help benefit those in need.

When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.

Whenever you see a “BUY LIFE” bar code, simply scan it using Stickybits or WiMO and instantly make the purchase of a lifetime.

You can also purchase a fully scannable “BUY LIFE” t-shirt and invite others to buy life wherever you go. This shirt not only looks good, but every scan does the world good.

These kids are ridiculously cute!