Macy’s has just released three sketches from Madonna’s Material Girl clothing line, which will hit store shelves and Macys.com on Tuesday August 3rd.
The collection will retail from $12 to $40 and an advertising campaign will launch on Tuesday June 29th.
A Macys.com/materialgirl website will be launched as well as Material Girl Facebook and Twitter pages with behind-the-scenes goodies and pictures from the collection and campaign.
And last but not least there will be a competition run by Macy’s for one fan and three friends to meet Madonna in New York City!
The campaign features a girl with bleached hair and very 80′s rocker style leather jacket with a rosary in her hand but never really showing her face.
Macy’s stores in San Francisco’s Union Square and New York’s Herald square will have huge Who’s That Girl banners decorating the shops, but the actual stock of clothes will be moved in stores just the night before launching date. The shops are to feature lace wallpaper with chain link fence wall paper, very “Like A Virgin era”.