The Estée Lauder brand today announced that it has signed two of fashion’s brightest runway and editorial stars as new global faces of Estée Lauder.
French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow – and debut in its global advertising campaigns beginning June 2010.
The signing of Constance marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model.
Over the years, models in Estée Lauder’s global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik) and Ethiopia (Liya Kebede).
source: [the beauty stop]
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