Madonna‘s fashion sense is going retail!
Madonna has teamed up with Iconix Brand Group Inc. and formed a joint venture called MG Icon LLC, which will kickstart multiple fashion-related projects to retailers across the world.
Expect to see a juniors’ line called “Material Girl” in Macy’s which launches in August.
Of the line Madonna said,
“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil and his team to create and translate my vision and ideas for MG Icon.”
Madge will not only endorse her line, but she’s also open to endorse other Iconix brands such as Ed Hardy or Danskins.
The Material Girl clothing line that’s aimed for 13 to 25 year olds will consist of apparel, footwear, handbags and jewelry — with prices ranging from $12 to $40.
Madonna’s daughter, Lourdes(13), is said to be the muse for the line.
Ed Hardy… really?
source: [celebrity clothing line]
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