Viewers are invited to take an up-close and personal look inside the family history of some of today’s most beloved and iconic celebrities with NBC’s “Who Do You Think You Are?”

Seven celebrities embark on the journeys of their lives–the quest to discover the genealogical roots of who they are.

Starring in the new alternative series are Matthew Broderick, Lisa Kudrow, Spike Lee, Sarah Jessica Parker, Susan Sarandon, Brooke Shields and Emmitt Smith. Ancestry.com is NBC’s official partner on the series.

From Executive Producer Lisa Kudrow (“Friends,” “The Comeback”) — in conjunction with her production company Is or Isn’t Entertainment and the U.K.’s Wall to Wall productions, “Who Do You Think You Are?” is an adaptation of the award-winning hit British television documentary series.

The seven-episode program will lead celebrities on a journey of self-discovery as they unearth their family trees that reveal surprising, inspiring and even tragic stories that are often linked to crucial events in American history.

Series premiere: March 5th, 8/7c

Are you going to watch?