For whatever reason (maybe everyone’s on summer vacation), OK! magazine wanted to drum up sales with this cover about Jessica Simpson’s weight loss.

Cause she’s determined to get a little PR for her new reality show, “The Price of Beauty.”

The cover is a before/after spread, tied to a story about how Simpson has “already peeled off 10 pounds in 10 days.” Well, Gawker has discovered how Jessica lost all the weight.

It’s a photo from 2 years ago!

Their “Before!” picture is from a couple weeks after Simpson’s infamous chili cookoff pics surfaced and ex-boyfriend Tony Romo took her to the Waverly Inn on February 13, 2009.

Now, OK! hasn’t laid eyes on the allegedly svelte Jessica Simpson, that’s just what “sources” told them. (LOL)

So to illustrate Simpon’s purported weight loss, it went to the photo archives and found a picture of her jogging on the set of Major Movie Star in September 21, 2007, more than a year before, we’d point out, the picture labeled with the big “BEFORE!” caption.

Almost as alarming as Khloe Kardashian’s thighs!