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L’Oréal: We Didn’t Lighten Beyoncé, Honest

Looks can be deceiving. Apparently.

L’Oréal: We Didn’t Lighten Beyoncé, Honest - Photo

Yesterday, a new print ad for L’Oréal Paris’ Feria hair color surfaced, featuring a seemingly paler than usual Beyoncé Knowles. Today, the French cosmetics giant is adamantly denying that it gave its longtime spokeswoman a case of the Michael Jackson’s.

“Beyoncé Knowles has been a spokesperson for the L’Oréal Paris brand since 2001,” the company said in a statement, after coming under withering online attacks suggesting the ad (on right, above) lightened more than just the hair color of the brand’s famous face.

“We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oréal Paris altered Ms. Knowles’ features or skin-tone in the campaign for Feria’s hair color.”

A rep for the 27-year-old Knowles declined to comment beyond the L’Oréal statement.

The ad is appearing in this month’s Elle. So far the magazine has said anything about possible Pantone issues.

source: [e online]


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Comments
Rhianna | August 7th, 2008

When’d she become Mulatto?

Yeah | August 7th, 2008

When did she have hair to dye? False advertising…it should be her weave getting the props.

Not lightened, my ass. What the hell happened to her nose?

Whatevs…ever since the all Beyonce Oscars it’s bugged how much she’s shoved down the public’s throat as a huge talent. She’s marginal vocally, can pretty much only hump dance, and trys way too hard. But..hell..she hustles for sure, works it.

Ah, well, I’m not a fan, not a hater.

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LucidNewYork | August 9th, 2008

Wow, the difference is quite amazing, it’s funny what computers can do these days, everyone can look brighter, younger and different. Do we like seeing it or would we rather see the real thing?

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John Succass | December 28th, 2008

That’s silly, L’oreal did nothing to Beyoncé’s skin color, the lights against a white background is why she looks hued differently. Yes Beyoncé has pampered her skin a lot since she started her career. Moisterizers among other agents and acids will infact eat away at a sunaged skin and make it brighter. She is from Texas for God’s sake. If she wants to lighten her skin to a Golden Complexion so be it. Whites darken theirs…Get over it…this is the Golden age!!