Mary Kate and Ashley Olsen are launching an “affordable” clothing line called the “Elizabeth & James” collection.

“It’s a sophisticated woman with a playful side and is still chic. It’s someone who understands fashion and understands details and expects that as well. It’s [for] someone who understands the design aspects of fashion [and] the designer product, but also doesn’t want to pay designer prices,” Ashley tells WomenWear Daily about her new collection.

So I guess instead of “affordable” their Wal-Mart clothing line should just be called cheap ass.

Source: “The Olsen Twins Launched an Affordable Clothing Line” [aceshowbiz]