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David and Victoria Beckham Launch New Fragrance
By Consuela B. | August 7, 2007
David and Victoria Beckham are really trying to fit in with other celebrities. One step in the process: get your own fragrance. ‘Intimately Beckham’ was launched Thursday; it includes his and hers scents created with Coty, Inc.
“Why is this different from any other celebrity fragrance? The fact that [I] have spent a lot of time checking all the details,” said Victoria “Posh” Beckham, according to Women’s Wear Daily. “We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”
Industry sources tell Women’s Wear Daily that the Beckham franchise of scents will generate $100 million this year and probably double by next year.
Are there any fragrances left without celebrities’ names attached anymore?
Topics: David Beckham, Victoria Beckham, Wired Fashion |
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August 7th, 2007 at 2:27 pm
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