David and Victoria Beckham are really trying to fit in with other celebrities. One step in the process: get your own fragrance. ‘Intimately Beckham’ was launched Thursday; it includes his and hers scents created with Coty, Inc.

“Why is this different from any other celebrity fragrance? The fact that [I] have spent a lot of time checking all the details,” said Victoria “Posh” Beckham, according to Women’s Wear Daily. “We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”

Industry sources tell Women’s Wear Daily that the Beckham franchise of scents will generate $100 million this year and probably double by next year.

Are there any fragrances left without celebrities’ names attached anymore?

Source: Star; Photo: About.com